We’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to show your members that you’re supporting great causes and local nonprofits, are there more engaging and creative ways to highlight your community partnerships?

Ashira Quabili, Marketing Communications & PR Coordinator for Freedom FCU, joins us to talk about their award-winning #FreedomToHelpChallenge that lifts up local nonprofits, actively engages current Freedom FCU members, and helps them bring new members into the fold.