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The Remarkable Credit Union Podcast

The Remarkable Credit Union, hosted by PixelSpoke co-owners Katie Stone and Kerala Taylor is for credit union leaders and marketers who want to challenge preconceptions about “business as usual.”
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Now displaying: August, 2023
Aug 23, 2023

If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone.

Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has so much potential for credit unions and why it’s so hard to implement effectively. Here are tips for overcoming common obstacles and ensuring that your personalization efforts don’t do more harm than good.

She also tackles this month’s BIG question:

How can credit unions build a data strategy to meaningfully personalize digital content to specific users?

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