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The Remarkable Credit Union Podcast

The Remarkable Credit Union, hosted by PixelSpoke co-owners Katie Stone and Kerala Taylor is for credit union leaders and marketers who want to challenge preconceptions about “business as usual.”
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Now displaying: August, 2024
Aug 13, 2024

We all know that products are a credit union’s bread and butter, so to speak. But a “product-first” mentality can result in more transactional relationships with your members, not to mention a product mix that may not fully meet their needs.

This month, we talked to Alicia Portada, Director of Communications and Community Engagement at Lower East Side People’s Credit Union, about how they focus on following the need, keeping boots on the ground, and keeping more vulnerable communities front and center when it comes to their expansion strategy. We also tackled this month’s BIG question:

What if credit union marketing efforts were less product-focused and more partnership-focused? What would that look like in practice, and how could this approach help realize The Credit Union Difference?

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