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The Remarkable Credit Union Podcast

The Remarkable Credit Union, hosted by PixelSpoke co-owners Katie Stone and Kerala Taylor is for credit union leaders and marketers who want to challenge preconceptions about “business as usual.”
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The Remarkable Credit Union Podcast
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Now displaying: Page 1
Oct 6, 2015

Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and financial performance. Kim shares her learnings from their complete rebrand around what you should and shouldn’t do if you are considering a similar path, and her marketing philosophy for copying great retail brands — not just credit unions.

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