Info

The Remarkable Credit Union Podcast

The Remarkable Credit Union, hosted by PixelSpoke co-owners Katie Stone and Kerala Taylor is for credit union leaders and marketers who want to challenge preconceptions about “business as usual.”
RSS Feed
The Remarkable Credit Union Podcast
2024
December
November
October
September
August
July
June
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
March
February
January


2021
December
November
October
September
June
May
April
March
February
January


2020
December
November
October
August
July
June
May
April
March
February
January


2019
November
October
September
July
June
May
April
February


2018
December
August
April


2017
December
October
August
July
June
May
April
March
February


2016
November
October
September
August
July
June
April
March
February
January


2015
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: July, 2020
Jul 13, 2020

In this month's episode, we're excited to explore how your credit union can measure its impact in a meaningful way, and how doing so can help you win over new members and gain more loyalty from existing members.

We recorded this conversation back in early March, about a week before our world as we knew it was turned upside down by COVID-19. While we’ve been focusing on more urgent issues over the last few months, we don't want to lose sight of the importance of measuring impact, particularly as we head into the 2021 planning season.

Between financial hardship, health concerns, racial strife, and a general atmosphere of fear and anxiety, your members and community need you more than ever. There’s great potential ROI for rigorous impact measurement, particularly during a recession when member loyalty and new member growth are all the more critical.

Dan Osusky, the Director of Standards at B Lab and creator of one of the world’s most comprehensive standards for impact, joins us to talk about how measurement illuminates our blind spots, what the business case is for impact, and how to create a roadmap to greater impact.

1