Amber Fielder, VP of Marketing at USE Credit Union and past Board Chair of the Marketing Association of Credit Unions (MAC), joins us to address this month's BIG question:

Where should credit union marketers be focusing their efforts in 2021?

Amber talks about how the events of the last year have driven more innovation in the loan product space; why product innovation should be everyone’s lane (and why we should all be driving in it); how to create meaningful, long-term results even amidst uncertainty; and why Diversity, Equity, and Inclusion (DEI) is a critical core competency for credit unions.